One Part Urban Tailgate
One Part Downtown Destination
ENTERTAINMENT HUB.
FOOD TRUCK CENTRAL.
MISSION’S MEETING SPOT.
POP-UP BOOZE GARDEN.
Team Two Parts was approached by Westfield, the real estate developer behind North Wynkoop, the new home to Mission Ballroom to create a central hub for concert attendees to gather, eat, and cheers to an electric night ahead. Located at the north end of Brighton Boulevard and just steps away from the buzzy new music venue, Wynkoop Alley acted as a summer-long booze garden with rotating food trucks for Denverites looking to kick back with friends.
We worked with a local illustrator to bring the brand to life and to create a handful of bright and colorful food and drink icons to hammer home the summer pop-up’s offerings. We used these bright patterns across the website, social, the bar menus, and even on the umbrellas on-site.
Two Parts hyped the bar all summer and even brought a Truck Stop Food Truck Rally event there where we expanded the footprint to host dozens of food trucks and additional mobile watering holes too.
We built a fully custom refrigerated shipping container bar with a rooftop deck that anchored the whole space with pop-up windows, a fridge for cans, and a custom daft system for kegged cocktails. We also upcycled a miniature Eiffel Tower created by a welder that used to fabricate in the area, and hung patio lights across the picnic tables and custom print umbrellas.
We worked with New Belgium to host parties at the Alley before certain shows, and hosted many non-profits too. This was all in addition to a rotating cast of food trucks that would sling tasty eats to hungry music lovers.
Whether folks were attending a show or looking for a new RiNo destination, Wynkoop Alley offered guests an open-air, inviting ambience to set their night out up for success.
What we did:
Ideation + Concepting
Financial Strategy
Event Management
Permitting
Logistics
Food & Beverage Programming
Event Design
Event Fabrication
Branding
Graphic Design
Experience Design
Website Creation
Marketing Strategy
Social Media Strategy
Content Development
Photo + Video Direction
Print Design
Signage Production